The Shock Doctrine
Whatever you may think of the academic credentials of Naomi Klein, her work reaches a ‘mass’ audience. Although, as with semiotics being appropriated by ‘Saatchi & Saatchi’ et al, No Logo is similarly being taken up by the ubiquitous branding industry.
Her latest work The Rise of Disaster Capitalism is being virally promoted to great effect, especially via a short documentary directed by Jonás Cuarón (of Children of Men) accompanying the book.
